Top Etiquettes That Ensure Fundraising Success
Fundraising is one of the noble activities that people should participate. This is especially so if the said activity is aimed to raise enough funds for charity projects. As long as the said activity is done with integrity, the money donated will be worth it.
When fundraising for non-profit organizations such as NDCA, a few etiquettes must be followed. Here are the top fundraising etiquettes that organizers should observe to ensure its success:
- Don’t Put Anyone on the Spot
Even if the potential donor is someone you know, don’t put them on the spot. Do not make them feel that you are intruding into their personal space. That will just be off-putting for them. Instead of “hard selling”, you can try various types of soft approach. For example, you can leave a brochure about the NGO in the lounge to increase the presence of the said fundraising activity.
- Ask Nicely
Using high-pressure tactics will not leave a good impression on potential donors. Instead of donating wholeheartedly because they believe in the fundraising activity’s cause, they will just feel unwilling. They might even think that you are scamming them.
- Don’t Forget to Say Thank You
No matter how large or small the sum donated, always say thank you to the person who donated. Their donated amount may be the last money they have. But since they believe in your cause, they didn’t hesitate to part with their money just for it. Showing your gratitude will make your donors feel that it is worth donating to your NGO’s charity projects.
- Be Transparent
The donors will want to know where their money goes. They want to know if they are really making a difference with their donated amount. Be transparent then. You can provide pictures or documentation that show what you’ve done for the charity project your donors have funded. If the charity project is for cancer patients, you can ask a cancer patient to send a video message of thanks. If the project is for building a school, pictures of the students will do as well.
- Avoid Overdoing Things Online
It is understandable that you’d want to use social media sites to promote the fundraising activity. When you use social media, learn the boundary between “too much” and “too little”. Avoid bombarding your followers with status updates and the likes in social media if you don’t want to lose some of them.
Fundraising usually involves money, so you have to be as meticulous as possible when organizing one. (NDCA) NSU Development & Cultural Association – North America’s fundraising campaigns are transparent, convenient, and worth it. Let’s keep in touch at 1-709-424-9565 if you want to help out.